Think of reducing the number of ads above Phone Number List the fold and removing poor quality backlinks. But the most significant shift relates to content. Relevant content will play an even greater role. This is a positive development for the searchers. Deception is becoming Phone Number List increasingly difficult – and so the chances are that the content that appears high in the search results is actually relevant. Fred checks the relevance Google recognizes synonyms, scans hyperlinks and the content Phone Number List behind them, assesses whether meta descriptions are relevant or not, scans whether the content is unique, and so on. So make sure that links in texts have a logical name.
Make sure the content the link points to is Phone Number List linked to the subject of the text. And make sure headlines contain relevant words. So do not use the link 'click here ', but a link such as 'the most recent Google update '. What is particularly striking is that websites that are more focused on generating direct sales (for example through advertisements and affiliate links ) than on providing content information are ranked significantly lower . Much earlier, Google took a hard look Phone Number List at the so-called Black Hat SEO (the purposeful misleading of the Google algorithms), but Fred intervenes within the gray area that still exists.
Sites that really add value for their visitors Phone Number List will get an (even) better ranking as a result of this update. Simply because the Fred update aims to penalize sites that (consciously or unconsciously) pay more attention to their own interests. Also read: Google's Phone Number List search results page is changing: how can you still make an impact with SEO? Make your site Fred-proof As mentioned, Google never provides a detailed explanation of the ins-and-outs of Phone Number List the algorithm and its adjustments.